The phone is ringing more. Here is the proof, and one question.

Four months in. Calls from Google went 65, then 75, then 92, then 102, each month beating the last. Every number on this page has a date and a source next to it, and one section below asks a question only you can answer.

The plan for your year. You are here.

The year at a glance, and where you stand in it. Each quarter closes with receipts and the next one opens with a focus. This page moves with every check-in.

Day 49 of 90Bracket 2 of 4Started March 1, 2026

Every month, on the record.

One row per month. What we did on the left, what your phone did on the right. If a month is ever quiet, the row says so instead of hiding it.

Your Google front door, measured.

Your Google Business Profile is the front door of this whole thing. When a homeowner around New Braunfels spots roaches and grabs their phone, this is what they find. Your profile is registered at your shop on East College Street in Seguin, and that address is the point Google measures every map rank from. Here is what walked through that door since March 1.

July so far (first 20 days): 56 calls, 247 profile views. Full month lands in your next check-in.

The searches that find you.

Clicks from Google search are real people typing a real pest problem and picking your site. In March that happened 94 times. In June it happened 410 times. In the first 17 days of July it has already happened 395 times, with two weeks still to go, and July is not finished, so we are not comparing a part-month to a full one. Your site now shows up for 2,840 different searches. And on July 17 we double-checked these counts against Google's own Search Console records directly. They agree.

Beyond your name, new demand.

When someone types your name into Google, they already know you. That is a branded search. When someone types what they need instead, like pest control near me or carpenter ants, and finds you without knowing your name, that is a non-branded search. Non-branded is the goal: new homeowners who had never heard of you, and the terms we work to rank you for. You asked to see the split, so here it is, two ways.

First the big picture. Search Atlas estimates your whole footprint, every search you rank for, and most of it is non-branded, people searching the service and not your name. Then the counted proof from Google itself, the real searches with real clicks. They read a little differently, and the reason is simple. Google hides the exact words on most clicks for privacy, and the hidden ones are almost all non-branded. Count them back in and both land in the same place: most of the people finding you never searched your name at all.

Where AI recommends you.

Homeowners have started asking ChatGPT and Siri for a pest company the way they used to ask a neighbor. We track how often those tools name you. Between March 1 and July 17 they named you 4,617 times, and you show up in about 5 of every 100 tracked AI answers. That number has held roughly flat, not climbed, and we would rather tell you that than dress it up. One receipt says it better than any chart: a new customer sitting in your own FieldRoutes is marked chat gpt. A homeowner asked an AI, and the AI sent them to you.

Google AI Mode is the AI layer inside Google search itself. The mosquito question below is one where AI already names you in nearly half its answers.

Counted, not guessed.

First, the part we stand behind. Google counted 385 calls from your profile between March 1 and July 17. In February, the month before we started, it counted 26. And since tracking went live in June, CallRail has caught 35 more calls on your website numbers, 34 of them answered by your team.

Now the other number. Your FieldRoutes shows 10 new customers marked as coming from Google, your website, or us since March. About 2 a month. That number comes straight from your FieldRoutes account and what your team marks on each new customer. It is not our count. It is yours.

If that number were the whole story, this program would not make sense. That is exactly why we are showing it to you instead of hiding it.

So here is the gut check: does 2 new customers a month from Google sound right to you? Because the phone data says a lot more than that is coming in. A few places the gap could hide: calls booking under existing customer accounts, new customers set up with no source picked, or bookings marked under another name. We are not going to guess at the answer inside a report. We want to walk through it with you on the next call.

One more thing, so you can trust what you just read: before this section was written we control-tested our own pulls. Reran the counts, checked every sync date, and threw out anything we could not stand behind.

Your keywords, on the clock.

We track 100 search terms in Google results, checked weekly from the same spot so the movement is real. Here is the honest read: two of the hundred have landed in the top 5, and 91 are not ranking yet. The ones that landed are the ones that pay. Best pest control seguin tx went from spot 13 to spot 4. Seguin pest control went from 9 to 5. One term, pest control seguin, slipped from spot 3 to spot 4. That is the real picture, and the 91 are the job in front of us.

The tracker compares where terms started against where they sit today. From next month, this section carries a month by month line for every term that ranks.

Your map pack, pin by pin.

Two maps tell this story. The day one map was a tight circle around your shop. That one is won: by May you held a top 3 spot in all 39 of its points, and standing at your shop you are still number 1 today. Winners get bigger territories, so in May we widened the map to 25 miles and 64 points across the metro. The featured maps below are the terms already moving up on that bigger map, May against July, same grid both times so the movement is real. Under them sits the full list of every other term we track, last check against this check. The wider circle is where the service and location pages go to work next.

The foundation under all of it.

None of this works on a site Google does not trust. The fix engine has been on since March 2, crawling your site every 3 days and deploying fixes on autopilot. This is the part nobody sees, and it is why the charts above point up.

The work, month by month

1. March: Site audit engine live (Mar 2) · GSC and GBP connections wired · Crawl schedule set to every 3 days
2. April: Weekly fixes deployed
3. May: Fix deployment on autopilot · Metro map grid expansion (May 8)
4. June: CallRail website number pool installed
5. July: Fresh data pull across every source, every call date-windowed

Two moves, both already scoped.

Two moves next. The first takes ten minutes with your office team. The second is already underway: the blog earned its keep, and now that engine points at service and location pages, where map wins come from.

Walk through it with us on your review call. No pressure behind any door.

The data behind every number.

Every number above has a source and a date. This table is where each one came from, and when we read it. Where you see Verified twice, we pulled the same number from two separate systems and they agree.