The phone is ringing more. Here is the proof, and one question.

Four months in. Calls from Google went 65, then 75, then 92, then 102, each month beating the last. Every number on this page has a date and a source next to it, and one section below asks a question only you can answer.

Every month, on the record.

One row per month. What we did on the left, what your phone did on the right. If a month is ever quiet, the row says so instead of hiding it.

Your Google front door, measured.

Your Google Business Profile is the front door of this whole thing. When a homeowner in Seguin spots roaches and grabs their phone, this is what they find. Here is what walked through that door since March 1.

July so far (first 8 days): 19 calls, 67 profile views. Full month lands in your next check-in.

The searches that find you.

Clicks from Google search are real people typing a real pest problem and picking your site. In March that happened 94 times. In June it happened 410 times. Your site now shows up for 2,840 different searches.

Where AI recommends you.

Homeowners have started asking ChatGPT and Siri for a pest company the way they used to ask a neighbor. We track how often those tools name you. One receipt says it better than any chart: a new customer sitting in your own FieldRoutes is marked chat gpt. A homeowner asked an AI, and the AI sent them to you.

Google AI Mode is the AI layer inside Google search itself. The mosquito question below is one where AI already names you in nearly half its answers.

Counted, not guessed.

First, the part we stand behind. Google counted 353 calls from your profile since March 1. The same stretch before we started: 145. And since tracking went live in June, CallRail has caught 22 more calls on your website numbers, 21 of them answered by your team.

Now the other number. Your FieldRoutes shows 10 new customers marked as coming from Google, your website, or us since March. About 2 a month. That number comes straight from your FieldRoutes account and what your team marks on each new customer. It is not our count. It is yours.

If that number were the whole story, this program would not make sense. That is exactly why we are showing it to you instead of hiding it.

So here is the gut check: does 2 new customers a month from Google sound right to you? Because the phone data says a lot more than that is coming in. A few places the gap could hide: calls booking under existing customer accounts, new customers set up with no source picked, or bookings marked under another name. We are not going to guess at the answer inside a report. We want to walk through it with you on the next call.

One more thing, so you can trust what you just read: before this section was written we control-tested our own pulls. Reran the counts, checked every sync date, and threw out anything we could not stand behind.

One thing to keep straight: CallRail counts only the calls to the tracking numbers on your website. The calls from your Google profile are counted separately by Google, up in the Google Business section. And your FieldRoutes counts customers, not calls. Three counters, three jobs.

The next ten jobs: a two-minute habit

1. A new customer books. Before the ticket closes, ask one question: how did you find us?
2. They say Google, Maps, your website, or an AI app: pick Google or Website as the source in FieldRoutes.
3. They say a neighbor, a yard sign, or a property manager: mark that instead. We want the true answer, not the credit.
4. Ten jobs is enough. Two minutes each. After that, the number above becomes one we can both trust.

Your keywords, on the clock.

We track 100 search terms in Google results, checked weekly from the same spot so the movement is real. Most of them are still climbing, and we say that plainly. The ones that landed are the ones that pay: the Seguin money terms are in the top 5.

The tracker compares where terms started against where they sit today. From next month, this section carries a month by month line for every term that ranks.

Your map pack, pin by pin.

Two maps tell this story. The day-one map was a tight circle around your shop. That one is won: by May you held a top 3 spot in all 39 of its points, and standing at your shop you are still number 1 today. Winners get bigger territories, so in May we widened the map to 25 miles and 64 points across the metro. The featured maps below are the terms already moving up on that bigger map, May against July, same grid both times so the movement is real. Under them sits the full list of every other term we track, last check against this check. The wider circle is where the service and location pages go to work next.

The foundation under all of it.

None of this works on a site Google does not trust. The fix engine has been on since March 2, crawling your site every 3 days and deploying fixes on autopilot. This is the part nobody sees, and it is why the charts above point up.

The work, month by month

1. March: Site audit engine live (Mar 2) · GSC and GBP connections wired · Crawl schedule set to every 3 days
2. April: Weekly fixes deployed
3. May: Fix deployment on autopilot · Metro map grid expansion (May 8)
4. June: CallRail website number pool installed
5. July: Fresh data pull across every source for this report

Two moves, both already scoped.

Two moves next. The first takes ten minutes with your office team. The second is already underway: the blog earned its keep, and now that engine points at service and location pages, where map wins come from.

Walk through it with us on your review call. No pressure behind any door.

The data behind every number.

Every number above has a source and a date. This table is where each one came from, and when we read it.